Pro Insights

France may share Google’s algorithms with the rest of the world — but not its search habits. Understanding the cultural and linguistic nuances of French SEO is what separates brands that simply translate from those that truly connect. 1️⃣ France doesn’t search like the US or UK If you think you can translate your English keywords, you’ll disappear in French search results.French users type longer, more conversational queries , often with prepositions or full sentences. 🇺🇸 “

If you’re a US company entering France, here’s the truth. Most failures come from one mistake: assuming France works like the US. It doesn’t. Here’s the straight-to-the-point  version every marketing leader should read. 1. Speed US:  Fast decisions, fast experimentation, fast ROI. France:  Slow build, high scrutiny, consensus decision-making. Impact:  Most US funnels collapse because they rely on speed. ✅ Do this: Build a trust-first, multi-stakeholder nurture sequence. 2. Tr

The debate around AI translation is messy because we treat “translation” as one single thing. It isn’t. AI translation has become extremely powerful, and many companies ask the same question: Is AI good enough to translate my content into French? The answer is: sometimes yes, and sometimes absolutely not. Here is a clear framework to know exactly when AI is safe, where it fails. 1. AI Isn’t Bad — But It Isn’t a Substitute for Strategic Localization AI translation can be fast,